http://consultoi.com
EXPERIENCE
Oi Consultancy http://consultoi.com
2013 - Present
Owner
http://consultoi.com
Currently working as a digital marketing/media consultant for:
• BiTaksi Mobile App
• BIC Angel Investments
Project House Havas
01 / 2010 - 08 / 2013
Social Media Team Leader/Established the department
Building and implementing digital marketing and social media
strategies for related brands. Including; Peugeot, Groupe Seb ( Tefal,
Rowenta), Intel, HP, Lufthansa, Elca Group ( Clinique, Estee Lauder),
The Body Shop, First, Nestle Nesfit, Yakala.co, Unilever
Domestos/Cif, Reckitt Benckiser Durex/Vanish, P&G/Orkid/Pantene
- Social Media/PR 2.0 - Creating and managing social media projects.
Including; development, creative, idea and reporting process. -
Leading the socialmedia team for the content management of social
networks - Facebook management systems - Blogger relations/events
- Manage corporate social networks(http://smj.ph.com.tr/blog/,
http://twitter.com/projecthouse) - Managing Scrm/Social Impact
Projects - Social Media Consultancy - Brand communication
TEDxReset
2009 - 2011
Social Media Coordinator
Social Media Consultant Livestreaming&Reporting Account
Management Content Management
Project House
04 / 2009 - 01 / 2010
Social Media Specialist
Finding and implementing creative ideas for the brands in social
media Helping creative department in copy writing and conceptual
project creation. Managing social media accounts of the agency
brands Tracking the news in the social media world and feed the
agency Developing the corporate communication process within the
agency including; Creating the strategy Finding the right tools for
brand Reporting Implementing Campaigns
elmasepeti.com
10 / 2007 - 04 / 2009
Media and Public Relations
Building and implementing corporate-marketing, media and PR
strategies of ElmaSepeti: - Social Media/PR 2.0: Forums and social
networks - Content Management: Web content - Publishing:
Published the Corporate Magazine leading all content, advertising
and distribution - Event Management: Organised iPod parties - Press
Relations:Monthly press releases and ads, both traditional and web
TOBB ETU
09 / 2006 - 10 / 2007
Press and Public Relations
• Led University PR: Building the PR Strategy, Managing the PR
Agency
• Media and content: Interactive Media Strategy & Planning, Creative
management (Below-the-line content)
• Content Management(Web): Managed the content of the university
web-site
PUBLICATIONS
Social Media for Who?
2011
Esra Günel ³ Authors: esra günel ³
http://www.slideshare.net/noelbaklavasi/social-media-for-who-37014048
Presented in
2011 Marketing Summit –Interactive Marketing Session
Bilgi University-Master Class
Bahçeşehir University-PostGraduate
Good Old Social Media
2012
Esra Günel ³ Authors: esra günel ³
http://www.slideshare.net/noelbaklavasi/good-37058474
2012 Marketing Summit-Interactive Marketing Session
HONORS
2012 Dpid (Direct Market ing) Awards Winner
Int erakt i ve Market i ng Campai gn Akbank Shor t Film
Fest - Akbank / Brand Manager
2012 Dpid ( Direct Market ing) Awards Second
Rank
Int eract i ve Market i ng Segment Targete d Communit y
Campaign What woman want s? - Uni lever Social
Media Management
2011 Silver Mixx Best Branded Content Mixx Awards
What woman want s - Uni lever
2011 Golden Mixx Best Brand launch Mixx Awards
First Sensat ion Kraf t Foods Facebook Appl i c a t ion
and Socia l Medi a Management
2010 Silver Mixx Best Product Launch Mixx Awards
Yakala.co Social med ia management
2012 Silver Mixx Best Outdoor Digital Mixx Awards
Akbank Shor t Film Fes t - Akbank / Brand Manager
TÜHİD(Turkey Publ ic Relat ions Associat ion)
12. Golden Compass Public Relations Awards
Digital and Social Media Communication
Akbank Sanat Kısa Film Festivali
ACTIVITIES & SOCIETIES
2000-2001/ Attended Long Term Exchange (1 year) / Brasil
2013/ Guest Lecturer /Bahçeşehir University İstanbul / Postgraduate Program
2013/ Guest Lecturer /Bilgi University İstanbul/ Marketing Lesson
2013 /Social Media Certificate Program-Lecturer/ TÜHİD(Turkey Public Relations Association)
2012 / Social Media Consultant / Young Guru Academy/yga.com.tr
2012 / Guest Lecturer/ Bahçesehir University İstanbul / Master Program
2011 /IPZ/ Speaker for Interactive Marketing Event/
2012 /IPZ/ Speaker for Interactive Marketing Event/ipz2012.com
2010 Tedx Reset İstanbul/ Social Media Consultant-Digital Project Manager/ tedxreset.com
2011 Tedx Reset İstanbul/ Social Media Consultant-Digital Project Manager / tedxreset.com
EDUCATION
Başkent Üniversitesi
2001 - 2005
CSCM-Brazil
2000 - 2001
Ted Ankara Koleji
1994 - 2000
LANGUAGES
English ( Full professional proficiency )
Portuguese ( Professional
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