Dosya Yükleniyor. Lütfen Bekleyiniz...



Facebook
Twitter
Başa Dön

Internal Communication and Public Relations

18 Haziran 2011 , Cumartesi 12:00
Internal Communication and Public Relations

The following can be considered as objectives of the internal communication process:

  • Developing effective connection between the different units across the organization
  • Encouraging cooperation, empowering and teamwork
  • Exploiting synergies with the external publics’systems of relations
  • Enhancing performance - individual and global
  • İmproving the quality of all decision-making and execution processes

Once we agree on these objectives, the internal publics become co-makers for attaining maximum results, and real "partners" for enterprise development.

The internal publics of a company are the organization’s associates who represent:

  • the key resource for the company’s success
  • the key elements of production, marketing and sales processes for services and products
  • a source of input, being channels of analysis/collection of internal or external opinions and evaluations
  • active and pro-active subjects
  • precise targets, identified and specific publics to be addressed

Today, in many European countries, internal relations are considered as a part of the communication process and therefore part of the basic responsibilities of a PR practitioner who is well conscious that:

  • the quality of internal relations is a critical element of each organizational system
  • the quality of internal relations directly influences all external relations in terms of effectiveness of the relationship itself
  • internal relations enable the company to accomplish its goals in a quick, direct effective fashion, with immediate control, less dispersion, less time and less costs.

The Basic Contents of Internal Relations

The values, both and immaterial, and the issues on which the internal publics show their opinions are closely linked to the corporate image that is proper to an entreprise or organization and also affect product image (and/or service image).

However, some general topics that identify areas and contents where the PR practitioner must act can be summarised as follows:

  • develop adequate information on company strategies, enabling associates to effectively participate in the business development
  • share information concerning results achieved in the different sectors
  • provide regular, on-going business communication that is always timely, clear and adequate
  • use internal relations as a channel for collecting opinions and information from all associates assuring spontaneity and freedom of expression
  • provide timely information on introduction of innovative processes connected to organizational, production, marketing, sales and financial aspects
  • timely share information in all situations of emergency or crisis, so as to avoid employees receiving incorrect or misleading information from the outside
  • assure monitoring for the management analysing the opinions of the internal publics on all those key factors that can influence the opinion of the external publics.

Profile of the Internal Communication Specialist

According to the above mentioned contents related to Internal Communication, the internal communication specialists’ basic duties may be considered as follows:

  • Evaluating the employees’ perception of the enterprise referring to vision, mission and values;
  • Monitoring employees’ communication needs related to all enterprise’s programs/issues;
  • Assisting management in empowering all employees;
  • Collecting and sharing information on the enterprise’s products and services;
  • Developing appropriate training programmes in order to provide skills for public speeches, verbal and written communication and presentation techniques;
  • Planning and handling appropriate interactive media activities to support internal communication;
  • Providing an immediate reply to any questions received from employees to achieve full employee satisfaction;
  • Producing adequate information material to face whatever "Crisis situation"
  • Organising special events for employees and their families, such as plant tours, special celebrations, launch of new products and so on.

 

Kaynak

www.cerpinternational.com

Yasal Uyarı: halklailiskiler.com sitesinde yayınlanan yazılı ve görsel içeriğin tüm hakları halklailiskiler.com'a aittir. Kaynak gösterilse dahi herhangi bir içeriğin tamamı izin alınmadan kullanılamaz. Ancak alınan içeriğin bir bölümü halklailiskiler.com’a link verilerek kullanılabilir.
Yorum Yazın