PLANNING FOR CRISIS MANAGEMENT
Gathering intelligence
- Who?
- What?
- When?
- How?
Who for Government?
- Ministers
- Officials
- Political parties
- Sponsors
- Voters
- International allies
- The public in general
- Tax-payers
- Consumer and lobby groups
- Lawyers
- The media
- ?
Who for medicine and drug safety?
- Manufacturers
- Regulators
- Politicians
- Employees
- Health professionals
- Pharmacists
- Academics
- The public
- Patients
- Consumer and lobby groups
- Lawyers
- The media
- ?
The first goal of crisis is prevention!
Intelligence
- Continuous scanning (networks / media / public opinion etc.)
- Outward focus
- Collaboration
- Positive relationships
Assess risks!
Risk assessment is;
- Identification --- define and describe
- Estimation --- likelihood and consequences
- Evaluation --- acceptability of risk
Risk management is:
- Planning
- Resourcing
- Monitoring
- Controlling
Crisis Planning;
- Assess risks
- Prdouce plans
- Define roles and responsibilities
- Appoint crisis management team
- Draw up communcation plan
- Produce contact and organisation chart
- Promote crisis - ready culture
- Publish plans and conduct training
- Test, review and practise
