Mobil Pazarlamanın küresel gelişimine yön veren MMA’in (Mobile Marketing Association / Mobil Pazarlama Birliği) düzenlediği Smarties Türkiye 2017 Ödüllerinde heyecan yükseliyor. Ödüllere başvuran projeler arasından belirlenen kısa liste açıklandı.
Bağımsız jürinin final değerlendirmesinin ardından ödüle layık görülen projeler, MMA Türkiye’nin bu yıl dördüncü kez düzenlediği, mobil dönüşüm fikir önderliği etkinliği MMA Forum Istanbul’da, 25 Ekim 2017 günü açıklanacak.
EMEA Bölgesi Ödül Töreni de Türkiye’de Gerçekleşiyor
Smarties Ödülleri, global, bölgesel ve ülke bazında katılıma olanak sağlıyor. Ödüller, Pazarlama Stratejileri, Kanal/Medya Stratejileri ve Teknoloji olarak 3 ana bölüm altında bulunan 18 kategoride veriliyor. Smarties EMEA 2017 Bölgesel Ödülleri de bu yıl ülkemizde, MMA Forum Istanbul kapsamında sahibini bulacak. Smarties EMEA 2017 Bölgesel Ödülleri kısa listesinde Türkiye’den 31 proje yer alıyor.
Ek 1: Smarties Türkiye 2017 Ödülleri Kısa Listesi:
Marka Bilinirliği (Brand Awareness )
Arçelik | NMOBS / KOÇZER
ARÇELİK OLED TV Campaign
Otokoc Otomotiv - Avis | KocZer / Yandex
Avis Yandex Navigation
Turkcell | Mobiwan
Bayram Olsun
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Biscolata | Rabarba Istanbul
My Perfect Valentine: Carlos
Sütaş | Alametifarika
Sütsüz Olmaz
Pegasus Airlines | Hype
Winter Is Coming
Talep Yaratma (Lead Generation)
Pepsico // Lipton Ice Tea | Mindshare / Rocketworks
Lipton Ice Tea Shell Promotion
Pegasus Airlines | Hype
Pegasus Airlines - To be or Not to be
Akbank | Akbank
Smart Audience Targeting in Facebook Advertising for Personal Loans
Sütaş | Alametifarika
Sütsüz Olmaz
Turkcell | Hype
Turkcell - We Know What You Are Searching For
Nestlé / Nescafé | Mindshare&Maxus / AdColony
Turn Your Home into a Café with Nescafé
Zubizu | Mindshare
ZUBİZU – Dream F&B Campaign
Ürün / Hizmet Lansmanı (Product / Services Launch)
Arçelik | NMOBS / KOÇZER
ARÇELİK OLED TV Campaign
PepsiCo- Doritos | AdColony Turkey / OMD
Doritos Mix
Ford Otosan | AdColony Turkey / Zer
Ford GT Haptic Video
Maximum Mobil | Işbank
Işbank Digital Wallet- Maximum Mobil
IşCep iMessage | Işbank
Işbank Mobile Banking App IşCep - iMessage
IşCep Credit Ready | Işbank
Işbank Mobile App IşCep- Credit Ready
Peugeot | OMD / AdColony Turkey
Peugeot 3008 Airplane Mode Targeting
Turkcell - BiP | BPN İstanbul
Series Extra
Yapı Kredi | KOCZER
YAPI KREDI - MOBILE LAUNCH
Promosyon (Promotion)
Pepsico // Lipton Ice Tea | Mindshare / Rocketworks
Lipton Ice Tea Shell Promotion
Lipton | Unilever / Wanda Digital
LIPTON The Unique Position of Tea in Turkey
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey
Turn Your Home into a Café with Nescafé
Vodafone | Ketchup Loyalty
Vodafone Yanımda (Vodafone With Me) - #What'sInItForMe Campaign
Zubizu | Mindshare / Kompüter
ZUBİZU Harbiye Open Air Concerts Campaign
İlişki Yönetimi (Relationship Building / CRM)
Denizbank | AdColony Turkey / Dijital Büro İstanbul
Denizbank Dynamic Fixture
PepsiCo- Doritos | AdColony Turkey / OMD
Doritos Mix
Unilever / Knorr | Mindshare / AdColony Turkey
Knorr Pita Line
Pegasus Airlines | Hype
Pegasus Airlines - To be or Not to be
League of Legends | Riot Games / Wanda Digital
This Is Your Legend
Sosyal Etki / Kar amacı Gütmeyen (Social Impact / Not for Profit)
Turkcell | Mobiwan
Bayram Olsun
Enerjisa | Mediacom / AMVG
Enerjisa - Save Your Energy Movement
Turkcell | Pure New Media
Letters to Gallipoli
Mecralar Arası (Cross Media)
Turkcell | Mobiwan
Bayram Olsun
FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden
From Inside The Plot
Huawei Turkey | Maxus Turkey / AdColony Turkey
Memorable Mother's Day with Huawei P10
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey
Turn Your Home into a Café with Nescafé
Mobil Entegrasyon (Cross Mobile Integration)
Biscolata | Rabarba Istanbul
My Perfect Valentine: Carlos
Sütaş | Alametifarika
Sütsüz Olmaz
Zubizu | Mindshare / Kompüter
ZUBİZU Harbiye Open Air Concerts Campaign
Mobil Oyun Ortamında Pazarlarma (Marketing within a Mobile Gaming Environment)
Vodafone | Mindshare Turkey / Gameloft
4,5G Truck
Warner Bros. | Mediacom / Gameloft
Warner Bros. – Resident Evil: The Final Chapter
Programlama (Programmatic)
Garanti Bankası | Digitouch / Cereyan
Garanti One
Mobil Uygulama (Mobile App)
Fritolay / Cheetos | OMD TURKEY / Noktacom Medya
Cheetos - Burak Oyunda Mobile App Partnership
Maximum Mobil | Işbank
Işbank Digital Wallet- Maximum Mobil
IşCep New Features | Işbank
Işbank Mobile Banking App IşCep - New Features
Garanti Bank | Cereyan Media / Digitouch
GarantiOne Launch Campaign
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Biscolata | Rabarba Istanbul
My Perfect Valentine: Carlos
Turkcell - BiP | BPN İstanbul
Series Extra
YAPIKREDI | YAPIKREDI
Yapı Kredi MOBILE APP
Mobil Site (Mobile Website)
Migros | AdColony Turkey / Zer
Migros TV Voice Command
Sütaş | Alametifarika
Sütsüz Olmaz
Mobil Arama (Mobile Search)
Zubizu | Mindshare / Kompüter
ZUBİZU Harbiye Open Air Concerts Campaign
Mobil Native İçerik (Mobile Native)
Unilever / Knorr | Mindshare / AdColony Turkey
Knorr Pita Line
Unilever | Mindshare / AdColony Turkey
Lipton Relaxing Banner
Rexona | Unilever / Wanda Digital
REXONA Dictionary of Moves
Vodafone | Mindshare Turkey
Yandex Traffic Blogger
Mobil Sosyal (Mobile Social)
P&G | AdColony Turkey / Starcom Mediavest Group
P&G Thank You Mom
Sütaş | Alametifarika
Sütsüz Olmaz
İnovasyon (Innovation)
Arçelik | NMOBS / KOÇZER
ARÇELİK OLED TV Campaign
Turkcell - Fizy | BPN istanbul / AdColony Turkey
Fizy Heart Rate
Ford Otosan | AdColony / Zer
Ford GT Haptic Video
IşCep New Features | Işbank
Işbank Mobile Banking App IşCep - New Features
Unilever / Cornetto | Mindshare Turkey / Arkitekt
Last Chance
YAPIKREDI | YAPIKREDI
Yapı Kredi MOBILE APP
Lokasyon Odaklı (Location Based)
Unilever / Knorr | Mindshare / AdColony Turkey
Knorr Pita Line
Lipton | Unilever / Wanda Digital
LIPTON The Unique Position of Tea in Turkey
Huawei Turkey | Maxus Turkey / AdColony Turkey
Memorable Mother's Day with Huawei P10
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey
Turn Your Home into a Café with Nescafé
Vodafone | Mindshare Turkey
Yandex Traffic Blogger
Zubizu | Mindshare
ZUBİZU – Location Based Communications
Mobil Ödeme (Mobile Payments)
Maximum Mobil | Işbank
Işbank Digital Wallet- Maximum Mobil
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Mobil Video (Mobile Video)
PepsiCo- Doritos | AdColony Turkey / OMD
Doritos Mix
Yapı Kredi | Koçzer / NMOBS
Find the Hidden Vadaa
Ford Otosan | AdColony Turkey / Zer
Ford GT Haptic Video
Mastercard - Starbucks | Voden
Mastercard Presents a Priceless Surprise at Starbucks
Sütaş | Alametifarika
Sütsüz Olmaz
360 Derece Video (360 Degree Video)
Yapı Kredi | Koçzer / NMOBS
Find the Hidden Vadaa
FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden
From Inside The Plot
Mobil Audio (Mobile Audio)
Migros | AdColony Turkey / Zer
Migros TV Voice Command
Ek 2: Smarties EMEA 2017 Bölgesel Ödülleri Kısa Listesi
(Türkiye’den Katılım Gösteren Projeler Kırmızı ile işaretlenmiştir)
Marketing Strategy
Brand Awareness
Garanti Bank and Cereyan Media for “GarantiOne Launch Campaign”
Nike and R/GA London for “Nike On Demand”
Microsoft and The Story Lab and LoopMe “AI driven programmatic mobile marketing”
Shoprite and Yonder Media for “Shoprite Low Price Christmas Brand Awareness Campaign”
Wunderman Dubai and Panadol Arabia GSK for “Tales of Tough”
Lead Generation / Direct Response / Conversions
Akbank for “Smart Audience Targeting in Facebook Advertising for Personal Loans”
Pegasus Airlines and Hype for “Pegasus Airlines - To be or not to be”
Boxer Superstores for “Dreams Come True at Boxer with Sunlight”
Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”
AXA and Havas Media for “One Step Ahead”
Product / Services Launch
PepsiCo – Doritos and AdColony for “Doritos Mix”
Unilever Food Solutions Turkey and Being Cozum for “UFS SAFE HANDS”
KFC and Strika Entertainment for “KFC Supa Strikas Golden Shakes”
Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”
Givenchy and Havas Media for “Beauty Ride”
Promotion
Vodafone and Ketchup Loyalty “Vodafone Yanımda (Vodafone With Me) - #What’sInItForMe Campaign”
PepsiCo - Lipton Ice Tea and Mindshare for “Lipton Ice Tea Shell Promotion”
Givenchy and Havas Media for “Beauty Ride”
Las Vegas Convention and Visitors Authority | LVCVA for “The Christmas Tales of Las Vegas”
BURGER KING® and The Jupiter Drawing Room (Cape Town) for “#SWHOPPER”
Social Impact / Not for Profit
Enerjisa and Mediacom for “Enerjisa - Save Your Energy Movement”
Unilever and Liquorice for “Unilever uGive”
Amarula, Liquorice and FCB for “Amarula #NameThemSaveThem”
MEDIA
Cross Media
Fiat and People Initiative for “From Inside the Plot”
Nestlé / Nescafé and Mindshare & Maxus for “Turn your Home into a Café with Nescafé”
Unilever Russia Dove and Initiative Russia for “Dove You are more beautiful that you think you are”
AXA and Havas Media for “One Step Ahead”
Ariel and Mobitainment & Brainbow Conscious Creatives for “Ariel Impossible made Possible”
Cross Mobile Integration
Zubizu and Mindshare for “ZUBİZU Harbiye Open Air Concerts Campaign”
Sütaş and Alametifarika for “Sütsüz Olmaz”
Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”
Marketing within a Mobile Gaming Environment
Warner Bros. and Mediacom for “Warner Bros. – Resident Evil: The Final Chapter”
Vodafone and Mindshare Turkey for “4,5G Truck”
Unilever - Signal and R/GA London for “The Adventures of Little Brush Big Brush”
Mastercard South Africa and Digitata Insights (Pty) Ltd for “Masterpass Race”
AB InBev (South Africa) / SAB and Initiative Media (Johannesburg) for “Hansa Switch @6”
Messaging
EDUCO and Havas Media for “Educo - Child Protection Kit”
Nike and R/GA London for “Nike On Demand”
Programmatic
Garanti Bankası and Digitouch for “Garanti One”
Subway France and S4M for “Subway You’re the Chef”
Mobile App
Garanti Bank and Cereyan Media for “GarantiOne Launch Campaign”
Yapikredi and Yapikredi for “Yapi Kredi Mobile App”
Turkcell - BiP and BPN İstanbul for “Series Extra”
Shell and MOBGEN for “Shell App for Connected Car”
Mobile Website
Sütaş and Alametifarika for “Sütsüz Olmaz”
Amarula and Liquorice for “Amarula #NameThemSaveThem”
Mobile Search
Zubizu and Mindshare for “ZUBİZU Harbiye Open Air Concerts Campaign”
Dunlop Tyres SA and Conversation LAB for “Dunlop Mobile Search”
Miladys and Conversation LAB for “Miladys Mobile Search”
Mobile Native
Vodafone and Mindshare Turkey for “Yandex Traffic Blogger”
Unilever / Knorr and Mindshare “Knorr Pita Line”
Festival Republic and Gameloft Advertising Solutions for “Reading & Leeds”
Unilever and Mindshare for “Lipton Relaxing Banner”
Mobile Social
Sütaş and Alametifarika for “Sütsüz Olmaz”
Unilever and Liquorice for “Unilever uGive”
Unilever - Signal and R/GA London for “The Adventures of Little Brush Big Brush”
Nike and R/GA London for “Nike On Demand”
P&G and AdColony for “P&G Thank You Mom”
TECHNOLOGY
Innovation
Unilever / Cornetto and Mindshare Turkey for “Last Chance”
Peugeot and OMD for “Peugeot 3008 Airplane Mode Targeting”
Turkcell - Fizy and BPN Istanbul for “Fizy Heart Rate”
Unilever and Liquorice for “Knorr Dinner on Demand”
Shell and MOBGEN for “Shell App for Connected Car”
Location Based Services or Targeting
Arçelik and NMOBS for “ARÇELİK OLED TV Campaign”
McDonald’s and OMD for “McDonald’s Germany Location 2016”
Subway France and S4M for “Subway You’re the Chef”
AXA and Havas Media for “One Step Ahead”
Leroy Merlin and Mobext for “Leroy Merlin 2016 e-Catalogue Cross-Device Activation”
Mobile Payments / Commerce
Shell and MOBGEN for “Shell App for Connected Car”
Unilever and Liquorice for “Knorr Dinner on Demand”
The Internet of Things - Products in the Market
Lipton and InMobi, Unilever for “Lipton Green Tea”
Mobile Video
Pegasus Airlines and Hype for “Winter Is Coming”
Huawei Turkey and Maxus Turkey for “Focus on Portraits with Huawei P10”
Unilever - Signal and R/GA London for “The Adventures of Little Brush Big Brush”
Beats by Dre and HAVAS MEDIA for “Anthony Joshua vs Wladamir Klitschko: Beats Media House”
SA Home Loans and Liquorice for “SA Home Loans House Rules”
VR/AR
Unilever, Lifebuoy and The Niche Guys for “Global Handwashing Day 2016”
Lipton and InMobi, Unilever for “Lipton Green Tea”
360 Degree Video
Fiat and People Initiative for “From Inside the Plot”
Yapı Kredi and Koçzer for “Find The Hidden Vadaa”
Turkcell and BPN İstanbul for “Beyond A Stadium”
