Türk Telekom, Aygaz ve Garanti Emeklilik projeleri IPRA GWA 2011'de ödül kazanan projeler oldu!
20. IPRA Golden World Awards, bu yıl 21 Ekim'de Four Seasons Hotel Sultanahmet'te çok sayıda uluslararası sektör temsilcilerinin katılımıyla gerçekleşti.
İlk defa İstanbul'da gerçekleştirilen tören kapsamında, IPRA'nın yıllık yönetim kurulu toplantısı da IPRA Yönetim Kurulu üyelerinin katılımıyla İstanbul'da gerçekleşti.
Gecenin ana sponsoru Efes Grup olurken, THY ve Türk Telekom da hizmet sponsoru oldular.
Toplam 29 ödülün verildiği törende, Türk şirketlerden Türk Telekom, online itibar ve marka yönetimi, mevcut bir hizmet için tüketici halkla ilişkiler ve en yaratıcı kampanya kategorilerinde ödül alırken, Aygaz çevre, Garanti Emeklilik de kurumsal sosyal sorumluluk kategorilerinde ödüle layık görüldüler.
Electrolux "Vac from the Sea" projesiyle kurumsal iletişim kategorisinde ve Birleşmiş Milletler Özel Ödülü ve Efes Grubu Özel Ödülü'nü kazandı. IPRA Altın Küre Büyük Ödülü ise Güney Afrika'dan Absa and Marina Penderis "Absa rings the bell" projesi kazandı. Geceye damga vuran PR ajansı ise, 8 ülkeden 11 farklı projeyle ödül kazanan Weber Shandwick oldu.
Gecenin tüm ödül kazananları ise şöyle;
Business to Business
University de Santiago de Compostela & Torres y Carrera (Spain)
Campus Life, an ideal method of cooperation
Communication research
Nordstream & Hill & Knowlton (Germany)
Communication research essential for success in the permitting process for Europe's most complex infrastructure project
Community Relations
Youth Asia & Weber Shandwick (Malaysia)
YOUTH'10 - Malaysia's Largest Youth Festival
Consumer PR for an existing product
Edelman (USA)
Starbucks Earth Month
Consumer PR for an existing service
McDonald's China & Weber Shandwick (China)
McDonald's "Makes room for hapiness"
Consumer PR for an existing service
Türk Telekom (Turkey)
No Place Like Home
Corporate communications
Electrolux & Prime PR & Electrolux PR Studio (Sweden)
Vac from the Sea
Corporate responsibility
Garanti Pension & Life Company & Absolute Relationship Building (Turkey)
"Pen in Hand" Educating, not Employing Children"
Crisis Management
American Airlines & Weber Shandwick (USA)
American Airlines and the oneworld Alliance Win the Battle for Japon Airlines
Digital Media Relations
İntiative vermisste Kinder & FischerAppelt / kempertrautmann (Germany)
Deutscland findet Euch (Germany will find you)
Environmental
Aygaz & Lobby PR
For our children and our children's children
Financial services and investor relations
Emperia Holding & Genesis PR (Poland)
Defence of Emperia Holding against a hostile takeover on the Warsaw Stock Exchange
Financial services and investor relations
Sabana REIT & Weber Shandwick (Singapore)
Sabana REIT: Singapore's First Shariah-Compliant Listing
Healthcare
Pfizer & Weber Shandwick (China)
Pfizer's Enbrel Awareness in China
Integration of traditional and new media
National Dairy Council & Edelman (USA)
Fuel Up to Play 60
International communications
Absa & Marina Penderis (South Africa)
Absa rings the bell
International PR Campaign
NXP Semiconductors (Europe)
Sending a strong signal to save lives: European eCall Trial 2010
Launch of a new product
Opel Spain & Weber Shandwick (Spain)
Nanny on Board: the launch of the Meriva
Media relations
Think about your eyes & Weber Shandwick (USA)
Think about your eyes campaign launch
Online crisis communications
American Airlines & Weber Shandwick (USA)
Bomb threat response: American Airlines Tweets with Passenger Aboard Fight AA24
PR on a shoestring
BBC TV Licensing & Fishburn Hedges (UK)
BBC TV Licensing: Creative licence on a small budget
Public affairs
Abbot & Weber Shandwick (UK & Belgium)
Fit for Work Europe
Reputation and brand management onilne
Türk Telekom & Capitol Ogilvy Public Relations Worldwide (Turkey)
Home Advantage
Sponsorship
EDF Energy & Weber Shandwick (UK)
Creating a sunrise before Daybreak for EDF Energy
Technology
Adobe Systems Incorporate & Edelman (US)
Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Special Awards
Central and Southeastern Europe
PR Point (Bulgaria)
Information Campaign
Creativity
Türk Telekom (Turkey)
No place like home
